
Imagine sitting down for a couple of hours of TV viewing, and every commercial stars positive, non-stereotypical women (aka women outside of the home, in a role other than mother and NOT doing yoga). The shows feature women as the heroes of their own stories. Time after time a woman comes in and saves the day. The women are brave, smart, and funny, and while they may look great, they aren't there simply as sexy background to boost the egos of men.
You walk away from the experience feeling euphoric, relaxed, confident, and valued. Commercial after commercial, show after show, you think, "Wow, I'd love to be just like that character (her)."
This happens in the real world, like, never.