Marketing to Women Online

Marketing to Women Predictions for 2013

When I look back on the highlights of marketing to women for 2012, there are surprisingly few.  But I do see some interesting and encouraging trends which will set the stage for success and failure in 2013.

Here are my marketing to women predictions for 2013

Marketing to Women Prediction #1 - Less Stereotyping

When you look at recent literary/movie/TV successes, you will notice a trend.  Here's a hint:

• Katniss Everdeen (Hunger Games)
• Lisbeth Salander (Girl with the Dragon Tattoo series)
• Bella Swan (Breaking Dawn)
• Alicia Florrick  (The Good Wife)
• Emily Thorne (Revenge)

What do all these femal characters have in common? They break through stereotypes.  They take chances.  They are the heroes of their own stories.  Advertisers should take note.  Are you stereotypping women in your ads?  Find out by taking The Buchanan Test.

Marketing to Women - Best Commercials of 2012

What were the best marketing to women commercials of 2012?   I had to look long and hard.....very hard....Bueller? to find shining examples.  

The criteria:

• Must feature a woman in the leading role
• Must be able to pass The Buchanan Test for not stereotyping women

That's not asking too much, right?   In order to pass The Buchanan Test a commercial must do three things. It must feature women who:

1. Are outside of the home
2. Are in a role other than that of "mother"
3. Are NOT doing yoga

It was nearly impossible to find commercials that pass these simple criteria, especially outside of beauty or fashion products.   So I used The Buchanan Test as a guideline but not a deal-breaker (or there'd hardly be anything left).

Webinar - How To Sell Credit Union Services to Women

Credit unions are discovering that focusing on women and their financial needs can be very profitable.

What can credit unions do to attract, retain, and get more business from their female members?  I"m glad you asked.

Find out in my upcoming webinar, How to Sell Credit Union Services to Women December 19, 2012 at 2pm EST.  In this webinar we'll cover topics like:

• Why focus on women
• How to attract, retain, and gain more business from your female members
• How to market to women without alienating men
• The differences in how men and women make financial decisions
• Why the cooperative "movement" is a perfect match with women's values
• The three reasons you lose a sale to a woman
• Marketing materials that work with women (including websites)

With every paid sign up you'll receive a free copy of my book Selling Financial Services to Women.

Register here.