Positive Marketing to Women - Nike Voices

So much of today's marketing to women is negative.  By negative, I mean it prays on women's insecurities.  It's all about being prettier, thinner, younger, sexier, a  better homemaker, a better mother.  

Add to that a barrage of media that portrays women as objects, victims and stereotypes, and you now have thousands of images every day assaulting women and their self-esteem.  This is especially troubling when you look at the effect on young women and girls.

How bad is it?   A recent study on the effects of TV on children had some alarming findings.   As Jezebel put it, "TV Makes Girls Feel Like Crap About Themselves, But Does Wonders for White Boys."