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July 25, 2011


Holly Buchanan

I believe BOTH social media and content rich sites, in combination, deliver the best results.

This is the part of the research that is perhaps the most interesting:
"Content channels such as lifestyle and special interest sites offer 3x the impact on purchase decisions compared to other online channels, creating much better opportunities for advertisers to build relationships. Marketing messages resonate more with women when presented in the context of content channels as opposed to social media sites."

I believe what they are saying is - when she is doing her pre-purchase research, content channels have more information to help her make a decision to purchase. If I am thinking about buying a new dryer, I may visit a social media site to see what people are saying about a particular brand, but I'm likely to spend more time googling content sites for more in-depth information.

But on the "relationship building" front, I think social media, especially post-purchase, is a highly effective channel.

Holly Buchanan

FYI - the above comment was in repsonse to a comment that was accidentally deleted. the commenter asked if the report was valid since it did not ring true with their experience.


Hi Holly-

I'm one of the authors of this study from the Added Value side. Thanks for sharing it and talking about it. I'm not sure what the original comment was and so am unable to directly address that. The key thing to note is that women have various Need States - and various channels help in activating them differently. How receptive they are changes across channels as well. Social Media doesn't lend itself very well to traditional advertising because of the mind set that women are in while there.(Note that this is true at this moment, admittedly these things keep evolving.)

Women talked about how it was like an inner social circle that Marketers were intruding upon. However it is a fertile engagement ground. For brands that have been accepted, where women are already willing to have a relationship - social media can be a great place for brands to build on existing affiliation/positive inclination. And yes content is the driving force that makes for deeper connections.

Nima Srinivasan
SVP, Added Value

Ozio Media

I, too, think social media and content rich sites should be integrated. Women, more than men, use the internet to find information and conduct their own research. Social media is a great platform to send women to content rich sites filled with the detailed information they are looking for. I also think that different social media sites should be used to share different types of content.

KeshaSpark @ sites for women

Yes, I agree with the same. Social Media alone is of very little help. The proper balance comes through with a content rich site alongwith social media.

Mac Pherson

Hmmm... both content-rich sites and social media make valid points. It's tough to determine which one is more appealing since both have different variables that affect the verdict significantly. As for me, content-rich sites and social media should be utilized alongside each other to achieve marketing goals.

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I am hoping I can build a site similar to your own and will check out your posts with great interest.

Sage Aumick

Yes, content-rich sites and social media make an effective tandem in attaining SEO goals. Social media platforms have the capacity to promote these sites, which eventually gqain traffic.


This is a review of the nesewt addition to the Roku streaming media player line-up, the Roku2 LT, of which I was given a unit to test by Roku. I am the owner of several versions of Roku players, so I have plenty of experience using these wonderful devices. Included in my stable of Roku players is the original PICO player, of which I purchased one of the first two thousand units sold in the US. I also own a 2nd generation XD|S player, as well as a 3rd generation Roku2 XS, the top-of-the-line unit at the time of this writing. I have been very happy with each new Roku player and am happy to have been asked to review the latest addition to their lineup. The Roku2 players are very compact, being about the size and shape of a hockey puck. Having such a small footprint means not having to worry about finding space for yet another home theater device. The Roku2 LT will fit just about anywhere. In addition, they use very little power, which is a good thing, as the unit remains powered on as long as the power pack is plugged in. There is no power switch on any model Roku player, so if you prefer to turn your unit off, you will need to consider using a switched outlet, such as a power strip. I use the switched power outlet on the back of my home theater amplifier. When the amp is powered down, the Roku player is also powered down. When you open the box, you are greeted with a well packaged Roku2 LT player and accessories, including a remote control (2 AA batteries included), a power pack and an analog stereo mini-jack to RCA cable for connecting the unit to your TV. However, I recommend using an HDMI cable, which is supported by all versions of Roku player. Using HDMI provides the best video (720p HD on the LT), as well as surround sound. Using the RCA cable only provides standard definition video and stereo sound. You will also find the standard warranty information (90 days) and warning information in a small pamphlet. The Roku2 LT is the most basic unit offered by Roku, so many of the bells and whistles found on other Roku players are not available on the LT. For instance, the LT only supports wireless connection to your home network, it has no Ethernet port. You won't find a USB port on the LT, either, so you cannot view images or listen to MP3s on this unit like you can some of the other models. For details on which Roku units provide which options, interested readers should visit the Roku website. Setting up the Roku2 LT is very easy, with step-by-step instructions provided on-screen, as well as a comprehensive instruction booklet that also includes troubleshooting and contact information, in the event that you experience any problems. Simply connect the unit to your TV using the provided RCA cable or an HDMI cable, and plug in the power pack. The Roku2 LT takes about a minute to boot up, at which time you will be presented with the first configuration screen. The first thing you have to do is connect to your home network via wireless Internet. Once connected to your wireless network, you will be prompted to register the unit to your Roku account. If you don't have a Roku account yet, you will need to go to the Roku website and create a new account. Once you have a Roku account and you register the unit, you will be prompted to upgrade the unit's software before you can begin using it. This only takes a few minutes, depending on available bandwidth, after which the Roku2 LT will automatically reboot.Once the unit reboots, you should be presented with the start menu, which includes a settings icon (more on this later), the Channel Store icon and an icon for the current highlight channel. You use the remote control to move around the menus. The remote has a large purple D-pad, similar to a game pad, with an OK button in the center which you use to select whatever is highlighted on the screen. There is a Home button which returns you to the main menu from any channel. There is also a left-arrow key that will return you to the previous screen. Finally, there are Play/Pause, FFW and RWD buttons, and an Option button. One of the best things about streaming movies or other video content is the ability to choose what you want to watch and when, as well as to pause, FFW or RWD that content. The Roku remote for the LT is well made and works using IR. You can use more than one remote with the same Roku player and Roku offers remote controls for sale separately on their website, for those who would like to have more than one. The Channel Store is equivalent to the Android Market or the app store for Apple products. It includes channels that stream movies and TV shows, such as Netflix, Crackle, Amazon and Hulu Plus. There are also games, news and sports channels, along with specialty channels for things like Anime, comic books, cooking, even a NASA channel. Some of these are free, just add the channel to your player and it will

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