Marketing to Women Online

Marketing to Women Online - Content-Rich Sites vs. Social Media

A new study finds finds that content-rich sites, not social networks, are the hot ticket for brands marketing to women

Connectonomics, a newly-released research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs and how they relate to the online channels they use on a daily basis.

Qualitative and online quantitative interviews were conducted with more than 3000 women across the country to understand their most prevalent core needs and which online channels, from social media to blogs to special interest sites, best fulfill those needs.

The following slideshow explores the value of content-rich sites and has some interesting research insights.

Three Things Women Can't Live Without

New research by Women of NBCU found that the three things women could not live without for one month are:

• The Internet
• Showers
• Sleep

Women's Tech Usage Expands

Results from the Women of NBCU research show women are relying more heavily on technology in their lives.

For example, women have higher ownership rates of smartphones and women are more reliant and comfortable with technology than a year ago.

Illustrating that growing confidence was the fact that 75% of women disagreed with the statement "men are more comfortable with tech than women" and the fact that more women have smartphones than men.

Why Women Need to Brag More Often

I recently taught a seminar on "Shameless Self-Promotion" for women professionals.   In my research, I've found that men are more comfortable sharing their accomplishments than women are   And that's what self-promotion is all about - sharing your accomplishments and success stories.  

BRAG is not a four-letter word

I LOVED this post by Karen Deis at Mortgage Girlfriends about a recent incident where she shared an impressive accomplishment, but was accused of "bragging" by a female reader.

“B-r-a-g” is NOT a 4-letter word!

I recently posted a comment my Facebook page that I was proud of the fact that during the month of June, my Twitter posts were re-tweeted 917 times.

But, my “pride bubble” burst when I got a private message (in so many words) telling me to “quit bragging”. It was from a woman (who I don’t know personally).

Then I noticed something.

Why Financial Companies Should Focus on Boomer Women

Many industries largely ignore boomer women. While this is not smart, the fact that the financial industry largely ignores boomer women is shocking.

Boomer women are going to control all the money - seriously.Three trends point to the importance of the boomer women market:

1. Boomer women are earning more money than ever. They are highly educated, moving up the corporate ladder and starting their own businesses (quite successfully I might add).
2. Boomer women are controlling more money than ever. Not only are they running the household finances, they are participating in long-term financial planning as well.
3. Boomer women are inheriting more money than ever. They're getting a double inheritance from their parents and from their husbands who they are outliving.

Brain Science - Making the Most of Female and Male Brain Differences

 

Men and women have different brains. Those differences affect how we perceive the world, make decisions, determine value and communicate our needs.

If you're in sales or marketing, you will be more successful if you understand those differences. Many a sale has been lost due to misunderstandings and miscommunications.

Join me and Lorin Beller Blake of Big Fish Nation for a free Teleclass - Brain Science - Making the Most of Female and Male Brain Differences. It's Thursday, July 21st at 4pm EST.

Register now.

We'll be talking about:

• The brain differences between men and women and how that affects how we think and communicate
• The biggest mistakes women make when selling to men
• The biggest mistakes men make when selling to women
• How you market to women and men differently

It's going to be a great call I hope you can join us.

Here's some more great information on the differences between men and women.

Are You Kicking Customers Out the Door?

How you end a customer interaction is just as important as how you begin one.

After a customer has completed a transaction, do you:

1. Offer something that makes them feel you care and want to continue a relationship
2. Kick them out of the door, saying "thanks for the money, now scram."

You'd be surprised how many customer "transactions" end in situation number 2. And that's the problem, businesses look at it as a "transaction" vs. an "interaction." And they're losing money because of it.

What I learned in the Macy's women's lingerie department

I was out shopping with my mother. (How's that for a buzz kill after that nice racy header) After ringing up my mother's purchases, the sales woman came around the counter to hand my mother her shopping bag. She then offered up, "If you'd like to continue browsing, please let me know if I can be helpful with any further purchases."

This was so smart for two reasons:

Speaking at BlogPaws Conference

I have the honor of speaking with the fabulous Michele Miller at BlogPaws, August 25-27 in Tysons Corner, Virginia.  

BlogPaws is a wonderful gathering of two and four-legged friends for a great weekend of learning and connection. I hope you'll join us.  Register now.

Here's some more information about BlogPaws:

B2B Buying And The Power of References

  

I had a great interview with B2B expert Barbara Weaver Smith, president and founder of The Whale Hunters. We talked about how big companies and women have similar buying processes. Feedback on the call was awesome.

If you missed the call, you can listen to the recording. Register for The Whale Hunters' FREE Pier9 Basic membership to access the call. Register here. One of the teleconference attendees shared an amazing story with me after the call which I'd like to share with you.

The power of references - How a small company landed a big client

Todd Rimer is the Principal and Director of Business Development at CN Design & Marketing, located in Anderson, Indiana . CN Design & Marketing serves clients in the areas of branding and rebranding, the introduction of new services and products, the expansion into new markets, and with aggressive growth and promotion.

Here's Todd's story: