« Using Video to Sell Products to Women | Main | That's What Motivates You...Really? »

June 17, 2010

Comments

Logo Design

Pictures and images go a long way in creating an impact on the minds of the customers.As you have rightly pointed out, a woman's response is more visual driven.Thanks for the post and the examples.

Tiffany Jonas

Ha! Love the nurse photo and your accompanying commentary!

I think my favorite would have to be the photographed Rolodex card with "1-800-SUCCESS" emblazoned across it in red.

Adwomen

Hi, interesting topic and thanks for the example, it's obvious that it isn't real. And as you said, the women respond better with real images that expressing real emotions.

New Adidas Shoes

Oh MY Goodness-- these are priceless-- she is always sooo photogenic and I love all the expressions!

The comments to this entry are closed.

My Photo

My Other Accounts

Buy the Book: Selling Financial Services to Women