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May 04, 2010


Emily Foshee

This is an excellent example of insightful, strategic cause marketing. It's brilliant because this hotel really got into the minds of their customers, and initiated a relationship with an organization, Dress for Success, that I'm sure hits home to many moms. Moms want to help other moms, and what better way to do that then participate in the DFS program when traveling? Cause marketing is very powerful!

Stacey Mathis

Cause marketing is powerful. The fact that Kimpton's brand purpose, their identity is steeped in a mom-respected cause - an eco-friendly commitment - places them that much further ahead than their competitors.

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The Dress For Success is a unique program.It's always very important to keep an eye on what one's competitor is up to.By this way.Kimpton will certain;y scale heights.Look forward to more such updates from you.Thanks.


Dress For Success is a very brilliant idea. I will bookmark this for future reference. Thanks.

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That’s a good marketing strategy to attract women. Women are the ones who look for more discounts hotel rooms, cheap hotel rooms and try all possible cost cutting systems to save more money. There are some costs cutting systems which help in saving more money on hotel bills.

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