Marketing to Women Online

Be Her People - And His People Too

I recently wrote about a marketing to women approach called - why you need to be her people.    It focused on ways companies can be there to support women. 

Well guess what.  When you provide a great experience for women, you often also provide a great experience for men.   FedEx Office is targeting small business owners and does a great job of "being her/his people" in their latest commercial.

Check it out here.

Marketing to Moms on Facebook Report

Seems everyone today wants to advertise to moms.  But how do you get the attention of and connect with the most busy people on the planet?

A lot of marketers I've talked with feel the answer may lie in social media, especially Facebook.

Kevin Burke and Lisa Finn at Lucid Marketing did a survey to find out how moms feel about advertisers on Facebook.

The study looked at how moms use Facebook as well as delving into how they feel about various forms of marketing on the site.  It also asked for direct feedback on how marketers should connect with them through the site. 

Moms are receptive to advertising on Facebook when it follows their rules

Although moms' primary motivation for being on Facebook is social connection, they are receptive to marketing on the site, as long as it's done in a non-intrusive way and offers them real value.

Can Men Create and Run Brands Aimed At Women?

I was fortunate enough to have lunch with Tony Fannin of Be Branded fame before the holidays.  What fun!   We had a fascinating discussion.  

Tony asked one question that particularly got my attention:

“Can a company, whose upper management and board is made up of almost all men, really have any real insight on how to market to women? And, is that a defendable position when their customers begin looking at the management and board and not seeing women being properly represented?”

You'll find my answer here - Brands for Women Run By Men.