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October 23, 2009


Mary Schmidt

Indeed. I'm not really offended by breasts (I've got two of my own - that I can look at any time I want to ;-)) It's the laziness - as you note - that totally turns me off.

Pixie Stevenson

Holly, I think there may be a subset of women, not matter how small, who do respond to ads like these. It's more like that La Difference wants the buzz.

You are right that crashing plates and emotional intimacy are more enticing to most women.

Kelley Connors

Great timing. Is it boob season because of breast cancer awareness? How perfect. Here's a link to more on the same subject of selling boobs to get men's attention to donate towards a breast cancer campaign...which was by the way very successful. Does that matter? Is nothing out of bounds when it comes to women's body parts?

Beyond Boobs: An Open Letter to the Breast Cancer Community:


elissa mast

I find your viewpoint very old fashioned. I thought the ad was funny. I'm a 38 year old femail La Diff customer and even if I didn't connect with their ads, I'd still shop there. The owners are friendly, they are the only real contemporary furniture destination in Richmond and they do a lot of community service. Jeez--slide them some slack.

Sarah Paxton

Holly, we at LaDiff would be delighted to discuss any of this with you in person, if you'd like. The 'committee' who gave the green light for the production of this ad included one man and three women (two in their 40's and one in her 20's).

There were other options on the table - frankly, some that were more crass, in my opinion, that used male stereotypes instead of female. With the idea of the crashing dishes, I am reminded of the various television ads for ED, where parents find themselves having to explain to their children what's going on. We wanted to avoid that entirely.

With this ad... the woman is obviously delighted by her new dining room set, a beautiful Danish modern round extension table from Skovby furniture with four gorgeous chairs, finished in natural American walnut. Stunning, and, as she says, hot (oh, and also on sale right now). She just happens to be dressed in a way that accentuates her assets. (And her purple dress looks great with that green background!)

Frankly, women dress for other women more than they dress for men (anyone who's worn painfully uncomfortable high-heeled boots knows that... it's the women who covet them).

This woman is not a tart (the actress or the role). She is smart, she is sophisticated, and she's clever... just like the women who work for us and just like the women who shop at our store.

Part of being a 'feminist' is being able to be proud of your 'assets' without having to hide them. We can be smart and sexy at the same time. We can laugh at ourselves because we are secure in who we are. We can also flaunt our best features for the same reason.

Truthfully, though, you're right... we wanted to create buzz. Thank you for helping us do that.

Feel free to call us at the store if you want to know more.


What some women want is for other women to lighten up. Count me in that group. This is a funny, clever ad. It didn't offend me - as working woman, mother of a beautiful daughter, wife of a supportive husband, and a 32-DD who is smart enough to know that, yes, men notice. I firmly believe (no pun intended) that my brains, charm, and creativity have afforded me my success in life - not my rack (and I wouldn't wear such a low cut dress in the daylight, btw). If we as women have to get into a tizzy over little things (no pun intended) like this it gets tiresome. I would rather focus on why insurance companies won't cover birth control and mamograms while paying for Viagra. Maybe showing the "girls" off a little will remind us all (men included) that they are a life-giving source and something that can kill us at the same time - I say celebrate breasts, don't hide them. Maybe I'll pull out that low-cut top I got from Levy's. Shop, Think local ladies! That's my two cents. Thanks for putting the story out there for comments. I don't watch much TV - who has time? - so without your posting I wouldn't have seen the ad.

Richard Tubman

You won't shop there anymore because you don't like one ad? Come on. The folks at La Dif are not lazy or unaware. You may not like this ad but it's not easy getting customers to buy furniture in this economy and I applaud them for trying something different.

Jerry Nowell

I know Andy Thornton and Sarah Paxton well, and I can assure you that they are neither lazy nor indifferent to the issues you raise. They put more thought into every facit of their business than nearly anyone I know. The world is full of bad corporate citizens. La Diff is not among them. Many retailers (myself included) look to them for leadershiop in striking the balance between profitable business and social responsibility. They've been an asset to their community for 25 years. Even if you find this particular advertisement profoundly offensive, would it be unreasonable to forgive one mistake every quarter century? You think La Diff's advertising people are boobs. OK. You got it off your chest. Now go buy some furniture from La Diff while its still on sale.

Hypnotic Dreams: Erotic Audio Stories

I make a personal policy to mute all TV commercials and pay as little attention to them as possible. I watch TV to be entertained, not to be subjected to 1,000 sales pitches for products I'm never going to buy. So if a company is going to interrupt a TV show that I'm watching, the least they could do is show me a beautiful woman.

Holly Buchanan

Great discussion folks - thanks for all who are participating.

Sarah Paxton - thanks for responding personally. As I said, I'm a long time fan of La Diff and everything the brand stands for. I'm sure there are many women who will find this ad clever. That's the great thing about women - we are so diverse in our thoughts and opinions.

There's nothing wrong with the woman in the ad. Love her dress. I just would have rather seen more of that gorgeous "Danish modern round extension table from Skovby furniture with four gorgeous chairs" you talk about. You can only see the furniture in :03 seconds of the ad (from :16-:19). I think your furniture is more "hot" than any actor or actress and would love to see it be the star of the show.

To the commenter who didn't leave her name - Levy's is a terrific shop. Love them.

web development

Thanks a lot for your post...your posts are always enjoyable.Hearing about La Dif for the first time...well after reading this post,me being a woman would certainly not consider it.

Kelley Connors

Hi Holly,
I agree with your points - there are other ways to reach men besides boobs. Alas, even the well-intentioned, advocacy-oriented healthcare community can get it wrong, in my opinion.

That's why I posted this call-to-action at www.realwomenonhealth.com/2009/10/22/getting-past-the-boobs-an-open-letter-to-the-breast-cancer-community/

Thanks for raising the issue and helping us advocate for smart marketing to women!


divisas forex

Hello, I agree with your points.

thomasville furniture

you made very good points here, I agree with you.


Women brings joy to life, this are the essence of a women. Just this point of view. women deserve to be respected no matter what she is...

Jason Webb

Good thinking..This is really a contemporary style and dining room buffets

Jason Webb


Jason Webb

I forget to mention i don't see any funny element there

Jason Webb

home theater seating

hmm, kinda stiff ad. Really forced if you'd ask me. She is so fake and the furniture chosen is way to "sterile" for any guy's taste. (i suppose)

Decorative Wall Mirrors

I find that a lot of advertising is out of touch with most women. Just look at the ads in Glamor and Vogue . . . I can't afford their stuff, I can't look like them and many of the clothing designs I could never wear to work.

furniture stores

I agree with your points - there are other ways to reach men besides boobs. Alas, even the well-intentioned, advocacy-oriented healthcare community can get it wrong, in my opinion.

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This is definitely a result of creation luck , the add cute but we all saw this concept to many times. Such a good furniture store should advertise it self more wisely.

Oak Furniture Kent

I agree with craftmatic said. Women should be respected not humiliated... But you got a good point also in here...

Oak Dining Set

For me it's boring. I'm not convince!

microfiber sheets

Not everybody loves this ad but I surely do enjoy this. It's outbox of the box.

Bean Bags For Kids

Although very creative and eye catching ad but not entirely appropriate. But I must admit this is funny :)

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