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July 09, 2009

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Jeff

As a former colleague of Holly's that's seen her work up-close-and-personal, I can say that she's not only going out of her way not to be sales-y, but also not to appear immodest. Holly has historically had absolutely phenomenal results optimizing e-mail campaigns, and her gut-level intuition in this area is eerily, preternaturally accurate. I always ran all of my female personas and female-centric copy by her before putting it out into the wild.

- Jeff

Holly Buchanan

Aw shucks. Thanks Jeff.

I think that's the first time "preternaturally" has ever been used to describe my skills.

Thanks for the kind words.

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