« Is OFF! Creating Packaging Based on Gender? | Main | Partybeans.com - A Website Designed For Women »

June 25, 2009



Hey, Holly,

Great post, but what do you make of programs like Amazon Prime?

I know that I'll often check to see whether Amazon Prime covers a product before ordering it from another site, just because I want my free 2-day shipping.

Since LindiSkin sells consumable products, do you think they might do better with some kind of free-shipping for auto-shipped orders type thing, where signing up for 6 months of product to be shipped and billed on a monthly basis would give you free 2-day shipping or something?

What are your thoughts on that?

- Jeff

Holly Buchanan

Great points Jeff.

I think Amazon Prime is brilliant. People simply love getting stuff right away. And, as in your case, it drives customers to buy from Amazon vs. somewhere else.

For Lindiskin - yes, I think adding free shipping to auto-shipped orders is a terrfiic idea, especially expedited shipping.

Great thinking as usual Jeff.

website design

It's always a pleasure to read your posts.like many women,i too believe that one should order something substantial online.Thanks for the post.

generic viagra

By making the free shipping offer good for orders over $55, there's a good likelihood that she will buy more than usual in order to get the free shipping.

john emoticons

Free shipping can make the difference between a sale and no sale.

Web Development Company

Very interesting article, you raise a lot of good points.

The comments to this entry are closed.

My Photo

My Other Accounts

Buy the Book: Selling Financial Services to Women