« Afterbirth - Stories You Won't Read In a Parenting Magazine | Main | Selling to Women Webinar Tuesday »

May 14, 2009

Comments

Ron Patiro - INFP

I'm sure they got good results with the humanistics on their list. An email like this could be used as part of a strategy to segment an email list by psychographics.

Holly Buchanan

Great point Ron. The majority of their customers are probably women, so my guess is also that the Humanistic approach will work well for them.

I also wonder if a Methodical approach would work since Lindi Skin's products are designed for cancer patients. Customers are concerned about product ingredients and looking for education/information about skin care during chemotherapy.

Would be an interesting test.

Jennifer

This is an interesting concept. Lindi Skin's website is powerful! I wondered if part of why this email campaign works for them is that their customers need to feel they can trust them on a level that a person might not need for say, a pair of shoes. Also it seems like their site does give a thorough description of the product so the email will send customers to a very thorough, empathetic, and intelligent destination in their website.

Can you share suggestions for how someone who sells a different sort of product can avoid seeming like they're just selling using this technique or am I over thinking it?

Thanks!

Holly Buchanan

Jennifer,

The point of the product review is to sell the product. The good news is, product reviews tend to avoid the "overhyped" verbiage some product descriptions and promotions include.

Women love to know what experience other people like them have had, so the product review is a great way to get that information.

The other great thing about reviews is that they answer questions the product descriptions don't answer.

I think no matter what you sell, having product reviews can only be helpful to your customers.

Soft Cialis

Does anyone know of any website that offers consumer reviews for products on the market? Particularly diet pills, but even drugstore products or medication in general? I usually go to Amazon but I was wondering if there is anything else that is more commonly used with more information. Hoping for actual real people with input or and not somehow linked to a manufacturer or someone who has something to gain from it, which is all I seem to be able to find.

John

and yet Bushes grades weren't rellay an issue There is no way Obama's grades were as bad as that man's, but of course all of the egregious hypocrisy is besides the point. In the end what maters is how well you run a country and what you do as president regardless of whether you failed out of Grade School or have the greatest transcript ever.I guess nothing will stop the racists for finding some indirect avenue to express their racism through. After two years of grad grubbing and demanding for Obama's long form grade transcripts (extended back through elementary school), they will move onto demanding his insurance records and credit reports. Then they are going to demand copies of thank you notes he has written since 1970. ect

Imma

Welcome to Shrink Pictures. As an admin of a large Forum, we have a lot of users who have almost no grihpacs skills or knowledge. This website was created out of frustration of users asking questions like How do I resize images? How do I make images smaller? and How do I shrink this picture for an avatar?. So, we created the Shrink Pictures tools that are no more difficult than posting in a Forum and now anyone can Resize Images and Digital Pictures.

Sardor

opposition would be the end of any national potliical career. He had the judgment to run for President now when conventional wisdom said Wait your turn. And he had the judgment to not hire the same old faces from the Democratic machine for his campaign staff. They have outmaneuvered the Clinton campaign in every way.Originally posted by Joe Mealey

The comments to this entry are closed.

My Photo

My Other Accounts

Buy the Book: Selling Financial Services to Women