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February 25, 2009


Stephanie Holland

Excellent post. I can't wait for Part 2.

Holly Buchanan

Here's a great example I just ran across - business cards for babies so they can set up play dates - perfect example. Moms don't necessarily care about printing but business cards for babies with important info? Making play dates easy to set up? personalizing something for their baby? Oh yeah.


Katherine Center

Hooray! Thank you so much for posting about my cupcakes (and my book, too)! I was so excited about my idea, and I'm so happy and honored that you liked it. Hope to see you again next year at Mom 2.0! (It was so fun--I am already impatient to go back...) So great to meet you!

Robyn Popham

Thank you for posting that. I missed the cupcake reference at mom 2.0. Everybody mentioned that you had to "find the cupcake." I kind of got what they were referring to but now I know. Thanks Holly. It was so great to meet you in person at the conference. Looking forward to the rest of your posts.


Great post. Made me hungry for cupcakes, which I love. Pardon the pun, some great food for thought.

Looking forward to seeing other specific examples in your next post.


Thanks for the advice. This is something I'll carry into my own start up. Very informative and absolutely correct.

Kelley Connors

Thanks Holly. Especially for healthcare choices and decisions, women want to know other women's narratives and even use stories as form of "second opinion". Recently, 23andme hired mommy bloggers to collect more DNA sampling to fuel women's interest in knowing more about their genes and what it might mean for their newborn. It's a glimpse into the future of healthcare.


Many thanks for this really insightful post. I am an online marketer, struggling to pull a strategy for a product targeting women (mums in particular). The magic word is emotional connection! I m on fire now and this is going to be a great piece of work thanks to you. I will send it to you when it's done!
Thanks again!

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Assalaamualaikum,Lest one would say there is some contradiction in the both the Ahadith.I think that first Hadith rreefs to men and women in Jahannam only, while the second Hadith rreefs to men and women in Jannah only.So there can't be a contradiction.In both the cases since women are numerically or demograhically greater than men, I think no other reasoning is required.It would be better if you include with reference, His(s.a.a.w.s.) duty as Al-Nadheer towards men, as well when you say:This was his duty being Al-Nazeer (the Warner).Like Fattaqullaaha Finnisaa on Hiijatul Wadaa'.WE must also emphasize that Madinah was a female-dominated society, as evident from the event when Umar(r.a.a.) complained of the rebellious nature of His wife influenced by the women of Madinah.If it is proved that the Hadith is Madani then another strong point would be added to rebuttal.

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