Women and Online Video

I really believe that one of the most powerful tools marketers can use to engage women online is video.   Now, previous stats have pointed to the fact that women engage with online video less than men do.    

But those numbers are changing.  Certainly younger women are consuming video online at the same pace as their male counterparts.  But I suspect women of all ages will hop on board as they become more familiar with the technology and have more access to faster broadband connections.

Here are some examples of how you can use online video to help you market better to women.

Igigi.com uses video to display their plus-size clothing.   The video includes multiple views, front and back of a model wearing the outfit.   

Naturallycurly.com uses video on their About Us page to give you a much more real/intimate connection with the company's two founders.   Hearing from them in person, speaking from their heart is a fantastic way to make a real connection with the audience.

At Thesoccermommyth.com, Michele Miller and I use video to promote book sales.  We also give perspective clients a chance to get to know us better and see what our speaking styles are like (for those interested in hiring us to do presentations).   Also, anyone hoping to learn Michele's arrest record will be duly rewarded.

Yes, women still want to communicate in writing and words, but video, used strategically, can provide persuasive ways to engage your female customers.

Comments

[Yvonne DiVita]

So agree, Holly. I'm seeing more and more video on blogs and websites, for and about women, and they pull me in. As long as it's short and engaging, and not focused on the features of their work but the benefit to me... I'm willing to take time to listen. Good call.

[Bunga]

Oh, these are SO very impressive! You got way more than I did I guess I was too busy yapnipg to someone! And, after seeing the one of my squatting backside photographing the couple, I know why the edges of my shorts are all dirty. Hmmm mystery solved! I really loved the offset ones of the couple on the car, almost kissing. Great composition!