Marketing to Women Online

EconWomen Conference Talks About Women and Digital Media

I was really psyched to attend the recent EconWomen conference in New York.  They had a fabulous line up of speakers talking about women and digital media.

The highlight for me was definitely Wenda (don't call her Wendy) Harris Millard of Martha Stewart Living Omnimedia.  She had the best line of the whole conference.  When asked about the most recent quarter's earnings, she said they were flat, but commented "Flat is the new up."    She also had a great line about what the Internet means to women.  "The Internet has given women a voice, and they're screaming their heads off."

Marketing to Women in a Recession - Part 1

What do Wall Street and Madison Avenue have in common?   Short-term results at any cost.  And we now know how that's likely to turn out.

I was reminded of this when I went back to re-read Creating Customer Evangelists by Ben McConnell and Jackie Huba.

The insight and advice in this book is more relevant and applicable than ever. 

Talk about predicting the future.  It was positively eerie when I read the following passage:

Women and Online Video

I really believe that one of the most powerful tools marketers can use to engage women online is video.   Now, previous stats have pointed to the fact that women engage with online video less than men do.    

But those numbers are changing.  Certainly younger women are consuming video online at the same pace as their male counterparts.  But I suspect women of all ages will hop on board as they become more familiar with the technology and have more access to faster broadband connections.

Here are some examples of how you can use online video to help you market better to women.

Igigi.com uses video to display their plus-size clothing.   The video includes multiple views, front and back of a model wearing the outfit.   

Naturallycurly.com uses video on their About Us page to give you a much more real/intimate connection with the company's two founders.   Hearing from them in person, speaking from their heart is a fantastic way to make a real connection with the audience.

At Thesoccermommyth.com, Michele Miller and I use video to promote book sales.  We also give perspective clients a chance to get to know us better and see what our speaking styles are like (for those interested in hiring us to do presentations).   Also, anyone hoping to learn Michele's arrest record will be duly rewarded.

Yes, women still want to communicate in writing and words, but video, used strategically, can provide persuasive ways to engage your female customers.

Marketing to Women Online Event in NYC

Any chance you'll be in the New York area next week?  Join me Wednesday, October 29th for the EconWomen Conference In New York City.   

The half-day conference focuses on my favorite topic - the economics of women-centered digital media.  It's shaping up to be a must-attend event.  Here are some of the speakers I'm really looking forward to hearing from:

Wenda Harris Millard - President, Media, and Co-CEO, Martha Stewart Living Omnimedia

Cathie Black - President, Hearst Magazines

Victoria Colligan - Founder, Ladies Who Launch

Joni Evans - Co-founder and CEO, wowOwow

David Liu - Co-founder, Chairman and CEO, The Knot

And those are just a few of the top name folks who will be there.  Are you salivating yet?  I am.  Oops, dribbled a little on my chin.

If you're there, hunt me down and say hello.   You can find out more and register for the EconWomen Conference here.

I'm Back

Greetings marketing to women aficionados.

I'm super pleased to announce that I'll be back blogging on Marketing to Women Online.    You'll notice a must needed face-lift.  (Hey, even blogs need a little work here and there)

Get ready for the usual politically incorrect, unladylike views of what's really happening in the marketing to women category.  If you've read any of my work before, you know how curious and passionate I am about this subject.  As always, I love to hear from you - so sound off in the comments - agree, disagree - have at it.  Just no potty mouth. 

If you're interested in what I've been talking about for the last year, you can catch up at the fabulous Grokdotcom.com.