Marketing to Women Online

Does Revlon Have Its Head In The Sand

So often I see companies try to save mediocre products with stellar marketing.   How sad is it to see a really awesome product with less than stellar marketing or company backing.   

Revlon's Vital Radiance was just such a product.   Check out Michele Miller's blog about the strong reaction from her readers (can you say 93 comments and counting?)   Michele says:

Revlon has the making of a customer Evangelist situation

And yet the product line has been discontinued.   Read the full post.   (and tell me that picture isn't laugh out loud funny)

With the right product and the right message - you really can do amazing things.    Dove's "Evolution" won the most prestigious award in advertising, the Grand Prix for viral marketing at the Cannes Lions International Advertising Festival.

I'm not a big fan of advertising awards.  I've seen to many "creative" ads that don't sell a thing win.  But the huge buzz "Evolution" created gives me hope that relevancy and authenticity will indeed win the day. 

Insight Into How Moms Think

What do moms think?   Seriously.  What goes on in their heads?   I have read studies upon studies about moms.   I've learned about Soccer Moms, Super Moms, Security Moms, Hot Moms, Alpha Moms, Beta Moms, Helicopter Moms.

Marketers are desperate to pigeon-hole moms into easily understood categories or labels.   But I've found if you really want to understand moms - you need to just talk to them.  You need to listen to their stories.

In this series - "Motherhood Made Me...More Than a Mother,"  Redbook profiles seven moms.  They each tell their story in their own words.   I found I gained quite a bit of insight.  Perhaps you will, too.

How Your Customers Really Feel About Your Ads

So - you've spent a lot of time and effort on your marketing campaign.   You think you're really connecting with your customers.  You're speaking their language, talking about what they care about.   

So why aren't you seeing the results you want?   Perhaps, just perhaps, the conversation isn't going as well as you think it is.

Check out this video for a reality check. 

And be sure to check out a post from The Grok with laugh out loud videos that ask the question "what if offline shopping was as cruel and difficult as buying online"