Donchaluvit? Another "women don't use technology" stereotype smashed. A recent report by Telephia, a mobile industry performance measurement reporting company, found that in the mobile gaming space, four of the top five revenue generating titles were in the Puzzle/Strategy category. These mobile games do very well with women.
Sixty-five percent of mobile game revenue is driven by female wireless subscribers, comprising 72 percent of the total share of revenue, while men made up 28 percent. Women dominate revenue generation for all mobile game categories, with the exception of Action/Adventure mobile games, in which men drive 60 percent of the revenue for that category.
Ad placement in mobile games is a rapidly growing industry. Don't make the mistake of thinking young men are the only target market. Check out the following stats:
Category Share of Revenue and Gender Revenue Share (U.S.) | |||
Category |
Share of Revenue |
Male Share |
Female Share |
Puzzle/Strategy |
33.8% |
28% |
72% |
Card/Casino |
18.3% |
34% |
66% |
Sports/Racing |
12.9% |
39% |
61% |
Action/Adventure |
12.8% |
60% |
40% |
Trivia/Word |
11.4% |
26% |
74% |
Classic/Arcade |
10.8% |
38% |
62% |
Source: Telephia Mobile Game Report, Q1 2006 | |||
"Women don't use technology" Ay-yahhh...Well, yes we do. We just don't: a. obsess about it; b. translate our own need for power/size into Freudian obsession and bragging about how big/fast/whatever our new gidget/widget is.
We use it, enjoy it (and yes - sometimes even design it!)
Posted by: Mary Schmidt | July 11, 2006 at 01:42 PM
Hello. I am a newbie to your site and found this blog post very interesting. I do not use mobile gaming very much but I do play my Xbox frequently. I wonder how the percentages would break down for gaming at home between women and men. My wife does not find video games very interesting, except the occasional driving game. Understanding she does not represent all women I would be interested to know how popular gaming at home is with women.
I also wonder what the age breakdown for women mobile gamers is? I look forward to reading more of your posts.
Posted by: Andrew | August 08, 2006 at 06:48 PM
very nice blog
Posted by: shekhar | August 10, 2011 at 09:42 AM
well, these numbers are not much of a surprise
but it's good to see your predictions confirmed by real statistic
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Posted by: London Business Angels Ltd Anthony Richard Clarke | August 15, 2012 at 11:39 AM
While I have not read the Hotchkiss article nor seen other references to women using the Internet primarily as a communications channel in response to the Pew Study, I do agree with your arguments. My perspective is influenced by my job with a trade association, of which the majority is women, and anecdotal perceptions from discussions with my wife. I too have found the opposite about women being more patient or more comfortable browsing. They seem to be much more quickly irritated by the waste of time than men (who think they’ll get it figured out in another minute or two). Fast, easy, useful – those seem to be three of the most critical factors.
Posted by: Nike Air Max | September 10, 2012 at 11:04 PM
I didn't expect that women play more sport mobile games than men. I always thought that men play more sport mobile games. It is a pity that I haven't found a women that she would like to play FIFA with me.
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