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June 13, 2006


Julia Dorofeeva

This is really smart marketing that makes profit.

For example you should always know who will be your audience.

Besides Susan LaPlante-Dube at http://www.entrepreneur.com/ (this is not an ad, just a research) notes that research is very important. She say that we should clarify our objectives and measurements so know if our investment brings us the expected return. For example, if we want to replace our sales and marketing kit, we should identify the cost of creating and mailing each kit. Then determine how many we send out each month. Set a goal that our Web site will reduce the number of kits we mail by 80 percent and tie a dollar figure to that. After our site's been up several months, we can measure its success.

It's reasonable cause "Knowledge is power" especially in an interactive world.


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Sun Tzu

I know about Pull Digital Marketing. This involves the visitors and potential customers coming to you through directly finding and looking at the content you want them to.

Aiden Carns

Digital marketing is a surfacing trend in advertising. It allows marketers to sell their goods and services in a way which will reach a larger number of audiences. I won't be surprised if there are less print ads in the years to come. XD

Doretta Arnold

Yes, yes. Digital marketing is just around the corner, but the challenge comes when marketers formulate ways to harness the power of this potent marketing platform. I can't agree more with your example about Axe Body Spray. True enough, a concrete market research will serve as an edge in your online marketing efforts.


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