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March 03, 2006

Comments

Toby

Holly - thanks for the shout out and for taking this thread to the next level. Great point about a landing page. It always amazes me that something so simple is often overlooked. Might it be because responsibilities are siloed? The person in charge of the print campaign doesn't understand interactive and functions/departments are not integrated to ensure that all customer touch points are thought through?

Jeffrey Eisenberg

Toby - You are so right! What Persuasion Architects do is plan integrated communication and experience to ensure that all customer touch points are thought through. Holly is a great Persuasion Architect.

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