I recently presented a teleseminar for shop.org on online copywriting. Judging from the response, it's a hot topic among Internet retailers. They're asking many of the same questions many marketers are asking:
- How can we persuade our visitors to take the actions we want them to take?
- How can you write short concise copy that is effective?
- How can we answer our visitors' questions when we're not even sure what questions they are asking?
- How can we speak to different visitors with different needs and motivations on the same site?
- How can we convey our brand with our website?
- What are personas and how can we apply them to our business?
- How can you create fresh content when your copywriter is writing hundreds if not thousands of product descriptions each year? How can we keep our website and our copywriter fresh?
We'll be answering these and other questions next week in our Persuasive Online Copywriting Seminar April 3-4 at our offices in Brooklyn, NY. I'd love to hang with you. Interested in joining in the fun?
Just a few seats left.
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