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November 06, 2005


Mary Schmidt

All of which comes down to connecting with your target where (and how) they care. For example, I think the Expedia ads are a hoot - the one where the woman is sitting on the patio, the stud comes over to the patio wall and wants to borrow a towel...and he morphs into a cubicle guy excitedly announcing there's "doughnuts in the conference room!" Personally I got through many a Corporate America meeting by having just such fantasies so: 1. I relate; 2. I remember the ads.


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Great posting done. I really appreciate your work.. Thanks a lot..

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