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September 07, 2005


Mary Schmidt

I'd love to join you at WOMMA (and I'd even admit to knowing you, at least virtually)

So, so true re the differences in men and women when it comes to word of mouth...And, some of us tough old broads like - ahem - me also write letters to the CEO of the offending company, post on blogs, and just generally do everything we can to make sure others either don't fall for the same scam - or the offending company learns a lesson (at least in some small way.) I hope one of these days "smash and grab" marketing will largely be a thing of the past.

Yvonne DiVita

Holly, you are always right on. However, let's not discount the guys on this issue -- more and more men are passing that bad news around, via word of mouth. Here's the thing -- they hardly EVER share GOOD news. It's only when they're pissed that they speak up.

Women will eagerly announce bad experiences, also...but, we like to gush over good experiences, too. That's why it's a good bet to market to women, especially online.

philippines seo

Word of Mouth advertising is still potent even in modern times because of its social application. Being good or bad has a backlash in reputation even through word of mouth.

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