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Holly Buchanan is the CEO of Buchanan Marketing LLC, a consultancy specializing in marketing to and selling to women. She is the co-author (along with Michele Miller) of The Soccer Mom Myth - Today's Female Consumer: Who She Really Is, Why She Really Buys.

Buchanan Marketing works with companies to increase their success in marketing and selling to women. Our services include creating and reviewing marketing materials, sales training, speaking, seminars and other custom consulting services.

Holly Buchanan has worked with hundreds of clients including brands like Waterford, GE Healthcare, HP, 1-800-Flowers, American General Life, and Genworth Financial.

Holly Buchanan’s new book Selling Financial Services to Women will be out in the fall of 2011.

You can email Holly Buchanan at –