I kid you not.
La Difference is a contemporary furniture store in Richmond, VA. Their advertising has always been stylish and fun. But I really have to scratch my head about their latest campaign selling dining room furniture promoting it as "the perfect set."
If La Diff is targeting men, they may get the fellas' attention with this ad, but I suspect the only "perfect set" the guys will be desiring won't include matching chairs. That's the problem with using sex to sell to men. It may get their attention, but they often don't remember the product.
If La Diff is targeting women, well, my only conclusion is they aren't targeting women. Which is too bad since women buy 80 percent of all furniture sold, according to the American Furniture Manufacturers Association (AFMA).
If La Diff is trying to create "buzz", (and I suspect this is probably closest to the truth) well, they've got me talking about the ad. But I'm talking about it because I won't be shopping at La Dif anymore, which is sad because I've always loved that store.