Let me start by saying I think Volkswagen's advertising is brilliant. I've written about their TV commercials many times on this blog with nothing but praise. Their advertising is full of real people we can all relate to, and is genuinely emotionally engaging.
So I was disappointed by Volkswagen's 2013 Super Bowl Get In Get Happy commercial (being previewed now) featuring a strange white guy walking through an office speaking in a Jamaican accent. The general complaint about the commercial is that it is racist. I'm not sure if I would call it racist. (Volkswagen says they tested it with over 100 Jamaicans)
Is it original? Yes. Is the sticky bun line funny? Yes. I just don't think it makes a genuine emotional connection. I just can't relate to that freaky dude.