2006 - It Went That Well, Huh?

We’re sitting in the café marketplace having a business breakfast, (these Texans know how to grill up a mean frittata) we’re having a pretty intense discussion, but I can’t seem to take my eyes off the bus boy.   

Was he that hot?  No no, it was nothing like that.  I found myself fantasizing about what it would be like to be him – about my job requiring nothing more than clearing tables - gather up the dirty dishes, put them in the plastic tub, take them to the kitchen.

This is not to diminish the job of busing tables – I did it for a few years and it’s physical work.   But what  would it be like to have a job that simple – where you could go home at the end of the day and leave work behind…where your boss could look at the tables, see they were all clean, and know you’ve done a good job….where failure and success have clear boundaries….where you don’t wake up in the middle of the night in a sweat having nightmares of never ending tables with plates you can’t seem to clear away no matter how hard you work. 

Sign one – bus boy envy

Then I go back to the hotel and the soda machine is out of water – completely out, all 3 buttons.    I attacked the machine.  No – I didn’t just yell at it – I physically attacked it.  I pounded its face and kicked it in the shins.   I threw my shoulder into it hoping to topple it on its side and extract water from it like blood.

Sign two – irrational soda machine attacks

Realizing that I was attracting unwanted attention from the fellow guests deciding they didn’t really want that soda/water if it meant going near “that crazy lady”, I went to the hotel fitness center.  40 minutes into my treadmill session I actually started to tear up – I was thinking about my father.   90 minutes later, I finally got off, well- got off isn’t exactly what happened, I stopped walking and went to push stop but missed and went flying off the back of the machine into a heap on the floor. 

Sign three – losing it on a treadmill in a crappy hotel fitness center.

Have you ever looked longingly at someone who has a job that looks so much easier and simpler than yours?   Have you ever felt beaten down by the world and found yourself taking it out on those who don’t deserve it?  Have you ever done your best to escape and run away from your fears only to find no mater how fast and far you run, they catch up with you anyway?

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Shop.org in NYC

Are any of you going to be at the Shop.org Summit October 10-12 in New York?   If so, I'd love to hang with you.

You'll find me at Bryan Eisenberg's presentation on Waiting For Your Cat to Bark Thursday afternoon.   I'll also be at the Bazaarvoice booth #120 Thursday at 1pm and 4:15 pm.  Bryan will be signing copies of Waiting For Your Cat to Bark and the Bazaarvoice folks will be "guessing" your conversion rate. 


We can guess your conversion rate! If we're off by 20 basis points (.2%), you get our under-the-table gift (limited supply).

That's gonna be fun to watch.  Hope to see you there.

Wizards of Web Special Event

I don’t know if you’ve ever met my pals Bryan and Jeffrey Eisenberg.  (boss sounds so hierarchical – I prefer to think of them as my friends)  Bryan and Jeffrey are the two head honchos behind Future Now. They are also two of the smartest guys I’ve ever met.  And that’s saying something, cause I think smart is seriously sexy and surround myself with the biggest brains I can find. 

Bryan and Jeffrey teach a famous course at Wizard Academy called Wizards of Web.  If you’ve ever thought about attending – this is the time.  Keep reading. 

Very shortly, you’re going to be hearing some serious buzz about their new book, Waiting for Your Cat to Bark.  And in this case, the buzz is going to be deserved.  It truly is a remarkable manuscript.   Lest you think it’s only for pet lovers, the book talks about a fundamental change in marketing that will alter the way in which you view your customers and how to market to them.

The book gives away the farm on Persuasion Architecture, the process Future Now uses to create exponential increases in conversion in online as well as offline marketing.  To be honest, after reading it, I thought they’d lost their minds.   All the secrets, all the proprietary processes – it’s all in there.   

So –what does this have to do with you?   

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