In your family, who is setting up the checking accounts, balancing the checkbooks, going to the bank to make deposits, balancing the household budget?
In many families, that person is a woman. Women make 89 percent of the banking decisions for their families. This is just one of the reasons why credit unions should be actively marketing to women.
Another reason why credit unions should market to women is to attract women business owners. Women are starting their own businesses at a record pace. Women business owners are valuable customers looking for financing options and merchant services. And women-owned businesses are a good financial bet. Women-owned businesses are as financially sound and creditworthy as the typical firm in the U.S. economy, and are more likely to remain in business than the average U.S. firm.
Finally, women want what credit unions have to offer. Women are very community oriented and like the personal touch that credit unions bring to the customer experience.
Credit unions looking for a financial edge should take a closer look at connecting with women. Let's look at specific things you can do to attract and retain women customers, including a real-life example of a credit union doing just that.
How to market your credit union to women