What were the best marketing to women commercials of 2012? I had to look long and hard.....very hard....Bueller? to find shining examples.
- Must feature a woman in the leading role
- Must be able to pass The Buchanan Test for not stereotyping women
That's not asking too much, right? In order to pass The Buchanan Test a commercial must do three things. It must feature women who:
- Are outside of the home
- Are in a role other than that of "mother"
- Are NOT doing yoga
It was nearly impossible to find commercials that pass these simple criteria, especially outside of beauty or fashion products. So I used The Buchanan Test as a guideline but not a deal-breaker (or there'd hardly be anything left).