I've noticed a trend recently. Many of the companies doing the best job of marketing to women are.....show me your shocked face....run by women.
Case in point - ConsumerBell. ConsumerBell provides a fast and organized way for companies to communicate product recall information to save time, reduce costs, and disseminate information broadly.
Consumer Bell was founded by Ellie Cachette. She is also the CEO.
This company is doing so many things right I hardly know where to start. Let's take a look at why this young company is already so successful and what you can learn from their success.