Recently, my 13-year-old lab mix had a bout of pancreatitis. She was in the vet for two days. During that time, I had to give a presentation to a health care company about marketing health care products and services to women.
What immediately struck me was the similarity between marketing health care to women and marketing veterinary services to women.
Women are responsible for the majority of their family health care decisions. Women are also the majority purchasers of pet products and veterinary services. According to the 2011-2012 National Pet Owners Survey, three-quarters of primary shoppers for pet products are female.
Marketing veterinary services to women - what women want
Whether it's a two-legged family member or a four-legged family member, women want similar things from their doctor and veterinarian. They also have similar complaints. Here are some of the top issues for women: