Which Test Won has a great new test comparing the impact of two different images on conversion.
This week's test - Email Landing Page A/B Test: Which Image Convinced More Age 30+ Consumers to Enter Their Contact Info? This was a great example of an A/B test where everything was the same except the image.
There were likely several factors that affected the results including:
- The model (and age of the model)
- The activity (swimming vs. lifting weights)
- Authenticity (which image was more believable)
- The angle of the shot
This last factor is especially interesting, as one commenter noted:
The swimming pool shot, you’re looking down on the guy (emotionally detached). The gym shot, you’re at eye level (emotionally on the same level, engaged) with the subject.
Never underestimate the power of your images and the affect they can have on your conversion rate.