I recently visited a spa (I know, huge surprise) and was impressed not just with the services, but with one small detail. In each locker they provide you with a plastic bag. Right at the point where I am taking off my bathing suit from whirlpool soak and wondering how I'm going to get it back to my room, there is a plastic bag to carry my wet suit.
Women are often the ones doing the anticipating of needs (you can't survive as a mom without this skill). So when someone else anticipates her needs, she notices.
Are you anticipating her needs on your website?
A proven way to improve customer experience and increase conversion is to anticipate what your customers need, what questions they are asking, what concerns they have, and to address those needs, questions and concerns at the very place they arise.
Here's a great example from marketingtowomen.ervinsmith.com.