When I look back on the highlights of marketing to women for 2012, there are surprisingly few. But I do see some interesting and encouraging trends which will set the stage for success and failure in 2013.
Here are my marketing to women predictions for 2013
Marketing to Women Prediction #1 - Less Stereotyping
When you look at recent literary/movie/TV successes, you will notice a trend. Here's a hint:
- Katniss Everdeen (Hunger Games)
- Lisbeth Salander (Girl with the Dragon Tattoo series)
- Bella Swan (Breaking Dawn)
- Alicia Florrick (The Good Wife)
- Emily Thorne (Revenge)
What do all these femal characters have in common? They break through stereotypes. They take chances. They are the heroes of their own stories. Advertisers should take note. Are you stereotypping women in your ads? Find out by taking The Buchanan Test.