Here's an interesting story about Cadbury's new Crispello and how it is being marketed to women (in the UK) - A Chocolate Bar for Women: At Least It's Not Wrapped in Pink by Susan Berfield.
Are you wondering why women need their own chocolate bar? Me too. Well, turns out Crispello isn’t actually a bar, it’s “three curved crispy wafer shells, each one filled with a smooth creamy center, dipped in Cadbury milk chocolate,” according to a statement from the company.
It's always a little dangerous to create a product, "just for women" unless women truly do have a unique need that is different from men. I've found a better way is to simply market a product to women without calling it a "product for women only."