Women business owners face the same challenges that all business owners face. But how they handle those challenges, how they make decisions, and what they want from their financial partners can be different from their male counterparts.
For example, a recent American College survey found that small business owners prefer to work with financial advisors of the same sex.
Sixty-one percent of women small business owners prefer to speak to female financial advisors, compared to 24 percent of men. Seventy-five percent of men prefer to speak to male financial advisors, compared to 40 percent of women.
So for those 61% of women business owners who prefer to work with a female financial advisor, what can you do for them? Do you have women financial advisors in your company?