Marketing to Women Online

How Banks Can Win By Marketing To Women

There are three key things banks need to do to be successful:

1. Attract new customers
2. Get more business from their existing customers
3. Retain their customers

When I work with bank clients, these are the three success metrics we usually focus on.  By marketing and selling to women, banks can move the needle on all three of these metrics.  Right now I want to focus on #2 and #3..

Get more business from your existing customers

One of the key factors for getting more business from your existing customers and for keeping those customers is to build a stronger relationship with those customers.

Does Marketing Financial Services to Women Really Work?

Some recent posts by myself and Roger Conant have sparked a really interesting conversation about marketing financial services to women.

I wrote Marketing Credit Unions to Women - Getting Men on Board.   Roger Conant wrote Marketing to Women Requires Cultural Change. 

Ron Shevlin at Snarketing 2.0 had a really interesting response - You Can't Market Financial Services to Women.

What's interesting is, I agree with some of Ron's points (not all, but some).   But I, of course, have reached a different conclusion.