There are three key things banks need to do to be successful:
- Attract new customers
- Get more business from their existing customers
- Retain their customers
When I work with bank clients, these are the three success metrics we usually focus on. By marketing and selling to women, banks can move the needle on all three of these metrics. Right now I want to focus on #2 and #3..
Get more business from your existing customers
One of the key factors for getting more business from your existing customers and for keeping those customers is to build a stronger relationship with those customers.