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February 28, 2012

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Jmarkarnold

If you market to women, the men will follow. However, I would also recommend credit unions better define which subset of the female market they are seeking. "Women" marketing is too large a group. Is it single moms, working women, stay at home moms, young professionals, mom-prenuers, prime time women, etc.? The more you can refine and define that female audience, the better chances you will have of reaching them.

Anna Lopez

yes with Jmarkarnold, marketing with "women" is a broad target we have to be specific, is it for single parents, career women, and the typical stay at home mom. This way we can easily connect to them and provide what ever that is suitable for their lifestyle.

Cheers,
-LowkeyMedia Marketing Team

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Well, I do not actually support an opinion that women can do something better than men and the opposite.I think that everything depends on a person and her or his proffessional skills and managing qualities.Of course women can be good in credit union industry, but it doesn't forbid men to take part in that.Especially considering that women usually involve their spouses and family members into the business.So I am sure that focusing on women will not turn men off, credite union undustry is profitabe enough and needs good professionals who are able to provide quality service for customers, and doesn't really matter, if this professionals will be men or women.

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Of course women can be good in credit union industry, but it doesn't forbid men to take part in that.Especially considering that women usually involve their spouses and family members into the business.So I am sure that focusing on women will not turn men off

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