I've talked and worked with many people in the credit union industry, and there is a lot of interest in reaching out to women consumers. In many ways credit unions are offering the kind of financial experience so many women are looking for.
And yet, there seems to be some hesitation, especially at the top,and often from men. In my conversation with credit union board members, here are some of the concerns they have voiced:
- If we focus on women, will we turn off men?
- Will our efforts simply drive more women to us? Will we end up with almost all women customers?
- Will we have to change everything we do?
The answer to all of the above is "No."
- When you do it right and meet the higher expectations of women, men benefit as well
- When you attract more women, along with the women comes the business of their spouses and familiy members
- You don't have to change things that are working for you. Simple, specific changes to your customer service, sales process and marketing can have a BIG effect.
Why aren't more men getting on board with focusing on women?