New Research On Marketing Healthcare to Women

I've been doing some interesting work lately with clients in the healthcare industry.  I've discovered a few universal truths:

• Women have more questions. - Make sure your website has an FAQ section (Frequently Asked Questions).
• Women want more communication - Follow up after any procedure or recommendation to see how she's doing and if she has any questions or concerns.
• Women are the healthcare compliance officers - Make sure she gets clear, detailed instructions on what to do and not to do.

TJ Couzens at Brand X Research found some similar findings in their most recent research project. 

You should know how women impact the health care field. With health care serving as the centerpiece for heated Washington debates, it is crucial for businesses to understand the health care market and just how prominent a role women serve in that market.

Through a recent research project, Brand X Research has discovered some interesting facts about women in the health care marketplace:

• 87% of women believe physician communication can be improved.
• Women are responsible for 76% of surgical procedures.
• Women represent 81% of private pay patients in hospitals.
• Women have lower re-admissions than their male counterparts.

Not surprisingly, our research shows that women are more conscious about their health. This would lead to the conclusion that drug companies, hospitals, physicians and other health care providers should place strong primary focus on women as a target audience. The detailed findings of this research can be a valuable tool in better defining marketing efforts.

Marketing health care to women begins with communicating on a personal level. Show them that you are listening to and addressing their concerns and desires. Show them that you understand the role they play as the family health care decision-maker. Show them that your product or service fits perfectly into their goal of keeping their family safe and healthy.

Here are some more interesting stats and insights on marketing healthcare to women.

Brand X Research, a research and marketing firm focused specifically on the largest consumer group in the world – women. Through in-depth research, both quantitative and qualitative, Brand X serves clients in all industries helping them refine marketing messages and reach more women more effectively.

Comments

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Marketing health care to women begins with communicating on a personal level.

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[Kevin Beamer]

Know your target by communicating with them and somehow learning their ways. This goes to any business area you need to market. Regarding marketing healthcare to women, it is important to know women’s concerns and views about health.

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[Vincent Smith]

I believe that women are more health conscious than men. Most of us are keeping our family healthy and for this reason we are the target consumers of the existing business firms who are health care providers. Thus, women are instructed to market health care products for them to contribute in the increase of the profit in a certain business.

[Geri]

I am a single Jewish man, who has lived in NY, LA and Asia. I am 42 years old and brohugt my 27 year old gf to meet my parents and family. She speaks 5 languages, has an MBA and being from Taiwan can come to USA on her own Visa. I will marry her because Jewish women have driven me away with their lame attitude. My family is crazy about my gf because she is everything I've never seen in a Jewish girl, sweet, affectionate, supportive and ok with an age difference. I know deep down that all those spinsters in training on Jdate single and in their late 30 s or 40 s were once hot 20 somethings with an attitude problem who probbaly turned away that nice guy in the dorm, or who thought a guy over 40 wouldn't be cool to date I laugh every time I walk by them with my gorgeous asian GF .I pity the poor foll who marries one of them .

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To have all of these, you have to go back to the basic: your purpose and the reason for living. I think everybody is accountable in every actions.

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[Jonathan Brown]

I will disagree to the statement of Vincent. I think you have made a fallacy on small sample or hasty generalization. You can't just simply say that since you have noticed that some men are not health conscious and it will follow that women are more health conscious than men. The firms employ women because they can actually sell a maximum number of products which can lead to business improvement and not because they are health conscious.

[Moneth Jones]

"our research shows that women are more conscious about their health"
I agree to this. Kudos to the person you thought about this