I've been doing some interesting work lately with clients in the healthcare industry. I've discovered a few universal truths:
- Women have more questions. - Make sure your website has an FAQ section (Frequently Asked Questions).
- Women want more communication - Follow up after any procedure or recommendation to see how she's doing and if she has any questions or concerns.
- Women are the healthcare compliance officers - Make sure she gets clear, detailed instructions on what to do and not to do.
TJ Couzens at Brand X Research found some similar findings in their most recent research project.