New Research On Marketing Healthcare to Women

I've been doing some interesting work lately with clients in the healthcare industry.  I've discovered a few universal truths:

• Women have more questions. - Make sure your website has an FAQ section (Frequently Asked Questions).
• Women want more communication - Follow up after any procedure or recommendation to see how she's doing and if she has any questions or concerns.
• Women are the healthcare compliance officers - Make sure she gets clear, detailed instructions on what to do and not to do.

TJ Couzens at Brand X Research found some similar findings in their most recent research project.