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As I sit right smack dab in the middle of the holiday marketing season I am inundated with ads of families, couples, parents, romantic partners.....but there's one relationship that's glaringly missing from the ads...
Friends.
Sure there are ads with female friends doing their holiday shopping together. But where's the ad with the woman/man/kid shopping high and low to find the perfect gift for their best friend?
When you DO produce a commercial about true friendship, it stands out.
What today's grandmother looks like
I have a question for companies and marketers who target women. How much of your marketing budget is directed at grandmothers? I know there are billions of dollars spent marketing to mothers, but I rarely see ads targeting grandmothers.
So I have to ask a big, "what's up with that?"
Is it because when you think of a grandmother you picture a grey haired lady sitting at home living on Social Security?
What marketers think today's grandmother looks like
