In another interesting test from Which Test Won a company tested two graphics with very minor differences. Look at Version A then Version B and guess which one got a 26% lift in free trial sign-ups.
Version A
Version B
Which did you guess?
If you guessed Version B you would be correct. Many of the commenters felt the reason B outperformed A was due to eye-tracking issues. The downward facing arrows lead the eye to the call to action "Download Now Free" button.
Go on over to Which Test Won to learn more about the test and the results.
There really is something to email marketing. Even how you place graphics matters. This example is amazing.
Posted by: Kathy Jones | September 14, 2011 at 08:47 PM
Woah, that's kinda confusing! It's kinda like an eye-test. If anyone looked at the upward arrows on Version A, they won't catch the download button. Anyway, a strategy like this is useful for a company website.
Posted by: Joana Leighmoore | September 22, 2011 at 04:00 PM
Version B is definitely easier for eyes to follow. I think it's a cleaner design too, which may have helped it win.
Posted by: Jeff Schuette | September 27, 2011 at 10:22 AM
Your graphics do make a difference when attracting your target audience in internet marketing. Don't just throw anything up there, test it out first! Make money online, you know you can!
Posted by: Doug Fisher | September 30, 2011 at 06:04 PM
Cool Graphics. I'd lioke to try this.
Posted by: Miami SEO Expert | September 30, 2011 at 11:03 PM
Glad I guessed B as well. :) The downward arrows were an easy give-away. You want to lead people to the action not away from it.
- Tom
Posted by: Tom Launder | October 02, 2011 at 01:27 PM
I have to say that I was doing the wrong thing with my marketting!!
I don't want to talk about all the money I've lost because of misdirecting my visitors to worthless things.
What i've learned is this: keep it short, tell the benefits in clear, ask for action as soon as possible, and for GOD's sake, do these above the fold, no one in the internet will scroll down to keep reading :)
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Posted by: Martin Kanboor | November 24, 2011 at 10:00 PM
YES. I've always tried to tell my design buddies the importance of graphics over almost everything else. I will link them to your blog! :) Thank you so much for this.
Posted by: Best SEO Company | December 06, 2011 at 11:22 AM
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Posted by: David | February 07, 2012 at 07:19 PM