Use Video to Sell Your Product

I'm a long time fan of using video to sell products.  Women especially want more information before they're ready to buy.  While many people won't read a block of text, they will watch a video.

Invodo specializes in creating just such videos. They recently shared information about their work with Summit Toy:

Invodo creates high-quality product video content at scale and develops leading technology to implement and deliver the content to retail sites and other points of consumer influence. For manufacturers like Summit Toy, Invodo’s vast syndication network enables delivery of the custom videos to retail partners that are also selling the products. The videos drive sales and reduce returns by highlighting key features of merchandise and aiding the consumer buying decision process.

“Manufacturers are always seeking tools to help retail partners sell more merchandise, and video optimized for conversion lift makes that possible,” said Craig Wax, Invodo CEO.

Here's an example of a video Invodo created for Summit Toy.

From research we know that women often have a more deliberate decision making process.    They are looking for information to aid them in making a purchasing decision.  Video can be an invaluable tool for providing this information in an easy to digest manner.

Here are some other suggestions for ways to design websites for women.

How are you using video on your website to increase conversion?

Comments

[john-White label PPC]

Valuable information and excellent design you got here! I would like to thank you for sharing your thoughts and time into the stuff you post!! Thumbs up

[Otto]

Nice Post! You're completely right when you say that videos help establish a more firm hold on customers. It really gives people the information and insurance they need to invest or buy a product. I find that it gives people an easier way to see proof than to read several long articles. Great Post!

[Ecommerce]

Having video tutorial, demonstration, lecture and other things related to videos are making your visitors interested to your post. I, personally, experienced that all my posts with videos have the most number of visitors.

[Essex Social Media Strategy]

I definitely prefer video to reading a manual. My colleagues always laugh because my standard phrase is: 'I have a tool to do that but I don't know how it works'

I would far rather watch someone do it than read their instructions, mainly because, invariably, they will have missed out some crucial point in their explanation - thinking that it's obvious.

If you watch them do it, you can see exactly what they do so no steps are missed.

[Dean]

I think visually it is easier to sell, teach or motivate an action through video rather than just reading about it. So Kudos to you for the post. Using video combined with social media provides the opportunity for the video to go viral and that is the big enchilada. This is a great tool for business. The University of San Francisco, a highly ranked University according to US News and World report, offers social media marketing training.

[Rose Ector]

Personally, demo videos persuade me to buy the products they sell. Well, products marketed in these videos seem to be like the best one around. Perhaps it depends on the video quality. Yes, women will buy this concept, since women are more detail-oriented by nature.

[BritainLoans]

Video is extremely powerful, especially when you are a professional speaker and talking on topics like you do Michael. Being able to show potential clients your passion and speaking style before they contact you makes it so much easier for them to do so. I have used video for a while. But all the video is very amateur and think that hurts my views a bit. I don't think the videos need to be super professional but they can be too amateur.

[church website design]

I've been thinking about the same thing for the past few days. Not sure though how to make effective web design related videos.
This post encourages me to keep working on this projects.