I'm a long time fan of using video to sell products. Women especially want more information before they're ready to buy. While many people won't read a block of text, they will watch a video.
Invodo creates high-quality product video content at scale and develops leading technology to implement and deliver the content to retail sites and other points of consumer influence. For manufacturers like Summit Toy, Invodo’s vast syndication network enables delivery of the custom videos to retail partners that are also selling the products. The videos drive sales and reduce returns by highlighting key features of merchandise and aiding the consumer buying decision process.
“Manufacturers are always seeking tools to help retail partners sell more merchandise, and video optimized for conversion lift makes that possible,” said Craig Wax, Invodo CEO.
From research we know that women often have a more deliberate decision making process. They are looking for information to aid them in making a purchasing decision. Video can be an invaluable tool for providing this information in an easy to digest manner.
Here are some other suggestions for ways to design websites for women.
How are you using video on your website to increase conversion?