A new study finds finds that content-rich sites, not social networks, are the hot ticket for brands marketing to women
Connectonomics, a newly-released research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs and how they relate to the online channels they use on a daily basis.
Qualitative and online quantitative interviews were conducted with more than 3000 women across the country to understand their most prevalent core needs and which online channels, from social media to blogs to special interest sites, best fulfill those needs.
The following slideshow explores the value of content-rich sites and has some interesting research insights.