Volkswagen Scores Two More Winners

If you want to reach moms, show great dads.

If you want to reach dads, show great dads.

So many commercials feature the "doofus" dad.   So when I see a commercial that portrays fathers in a positive light, I notice.  So do moms and dads everywhere.

You can drive when we stop to fill up

Here's a great example of a spot that features a great dad while also demonstrating a distinct product benefit.

Nice Try Son

Here's another winner.  The Dad is the star, though he doesn't even appear in the commercial.

 

 If you want to reach moms, feature great dads.

Bravo Volkswagen. They understand how to make an emotional connection.  

 

Comments

[Ayesha Mathews-Wadhwa]

Possessing a healthy relationship with your significant other is one aspect, but possessing a healthy relationship with your children is the all-encompassing package. In both these videos, they show father's being caring and nurturing, not the mother.

Volkswagen does an exceptional job at using emotive tactics to gain credibility and targeting their market.

Great post!

[Jeff]

Couldn't agree with you more, Holly. Great post.

- Jeff

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Possessing a healthy relationship with your significant other is one aspect, but possessing a healthy relationship with your children is the all-encompassing package. In both these videos, they show father's being caring and nurturing, not the mother.

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but possessing a healthy relationship with your children is the all-encompassing package. In both these videos, they show father's being caring and nurturing, not the mother.

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while manipulating my underwear, would this really be an issue?

[Tari Ledsome]

These ads are very catchy. It's great that they are seemingly simple, but you will recognize that their viewer impact is very strong. The ads also promote having a fun father-son relationship.

[Volkswagen Brownsville TX]

I agree with Ayesha. While I have a good relationship with my son, he and my husband have an even better one. It is a refreshing change to see the father be the caring adult for once and not the mother who has that perceived expectation.