If you want to reach moms, show great dads.
If you want to reach dads, show great dads.
So many commercials feature the "doofus" dad. So when I see a commercial that portrays fathers in a positive light, I notice. So do moms and dads everywhere.
You can drive when we stop to fill up
Here's a great example of a spot that features a great dad while also demonstrating a distinct product benefit.
Nice Try Son
Here's another winner. The Dad is the star, though he doesn't even appear in the commercial.
If you want to reach moms, feature great dads.
Bravo Volkswagen. They understand how to make an emotional connection.