Marketing to Women Online

Media Bias and Why We Need Twitter

I love the Internet.  Seriously.  It is the great equalizer.  It provides a voice for so many that have not had one.

We used to rely on a few controlled channels to get our news and information.  Now, the channels are unlimited.  Yes, that can sometimes be a bad thing, but for the most part, I think it's a good thing.  It means we get more than just one side of a story.

Case in point:  Twitter and Saudi Women

Today I saw two tweets citing two different takes on the same issue.  The two takes could not have been more different.

 

Volkswagen Scores Two More Winners

If you want to reach moms, show great dads.

If you want to reach dads, show great dads.

So many commercials feature the "doofus" dad.   So when I see a commercial that portrays fathers in a positive light, I notice.  So do moms and dads everywhere.

You can drive when we stop to fill up

Here's a great example of a spot that features a great dad while also demonstrating a distinct product benefit.

Zestra - Bringing Women's Sexual Satisfaction Out of the Closet

How long have we all been waiting for the women's equivalent of Viagra?   There is a STUPID amount of money to be made with such a product. (Drug companies currently make $2.5 Billlion on Viagra, Cialis and Levitra each year.)

Did you know research shows women actually suffer from sexual dysfunction more than men?  

Women - 43%

Men - 31%

Pharmaceutical companies have done research in this area, but women's bodies and sexual function are far more complicated than men's. 

Then along comes Zestra

 

Marketing to Women Success Story - ConsumerBell

 

I've noticed a trend recently.  Many of the companies doing the best job of marketing to women are.....show me your shocked face....run by women.

Case in point - ConsumerBell.  ConsumerBell provides a fast and organized way for companies to communicate product recall information to save time, reduce costs, and disseminate information broadly.

Consumer Bell was founded by Ellie Cachette.  She is also the CEO. 

This company is doing so many things right I hardly know where to start. Let's take a look at why this young company is already so successful and what you can learn from their success.