(The Buchanan Test was inspired by The Bechdel Test which deals with stereotyping of women in movies.)
Look at your most recent ads targeting women (or women and men if they are both your audience).
Can you answer "yes" to the following three questions:
- Do you feature a woman outside of the home?
- Do you feature a woman in a role other than "mother"?
- Is she NOT doing yoga?
Ok. How'd you do? You'd be surprised how few commercials pass this test. Like this one from Florastor.