There are a lot of similarities between Hollywood and the advertising industry. Both are largely run by men. Both feature atrocious portrayals of women, or don't portray women at all. Both try to play on women's insecurities. The Advertising industry is especially guilty of this.
I hear many advertisers saying, "But that's what sells products."
But there is another way, a better way, a more powerful way, to sell products to women. A way that will resonate with her so deeply she will switch brands, be your biggest fan, and spread your message to her friends and family as well.
I saw this "better way" in action at the Athena Film Festival in New York. The festival featured films by women, and about women. The theme of the festival was, "Women and Leadership." Here are the lessons I took away about marketing to women.
Marketing to Women Lesson #1
You will have a better product/commercial/campaign if women are included at every level of the creation process.