Have you ever tried to eat healthy while in an airport? Seriously.
I am on a meal plan where I have to avoid caffeine, sugar, artificial sweeteners, and baked goods. I look for lean protein, fresh vegetables, and fresh fruit.
Try sticking to that plan while stuck in the Philadelphia airport for almost 12 hours. Seriously.
There are no Whole Foods, or vegetable stands, or organic meat vendors. But there are a lot of fast food restaurants. Which brings me to the latest findings of The Women at NBCU Brand Power Index, the most comprehensive marketplace measure of the brands most talked about by women.
I love garden centers. I love to just walk in, enjoy the wonderful smells, and talk to the staff who are, invariably, nice people.
I also love garden center shows. Many of my favorite speaking engagements are at garden center conferences. Last year I spoke to the OFA Association of Horticulture Professionals about selling to women. Here's a short video with some tips on how to sell garden center products to women.
I talk about how women have more connections between the right and left hemisphere of their brains. Men, with their more compartmentalized brains, may be more focused on buying one specific thing. Women are looking for complete solutions.
Watch the video to learn what turns women shoppers on and off, and how you can actually increase the average order with better listening skills.
I do a lot of work with the financial industry. Smart companies get that they need to do a better job of selling to women. But it's also important to have women on your management and leadership teams. It's not only good for the consumer, it's good for the company.
Here's Halla Tomasdottir, the co-founder and chairman of Audur Capital, a financial services firm based in Iceland to explain why.
Halla Tomasdottir founded Audur Capital along with Kristin Petursdottir, a former investment banker, just over a year before Iceland suffered an almost complete economic meltdown in the fall of 2008. Audur Capital got through the eye of the financial storm without experiencing direct losses to their own equity or to their clients' funds under management.
What did Halla Tomasdottir and her team at Audur Capital do diffeferently?
