Kindle and Tech Companies Among Women's Favorite Brands

 
What brands do women love?  It's no suprise to me that tech companies are topping the list accrding to the Women at NBCU Brand Power Index.

Women at NBCU, NBC Universal’s female-targeted ad sales, marketing and research initiative, unveiled the October results for its new monthly brand index, the most comprehensive marketplace measure of the brands most important to women. The data underscores that technology is a hot topic among women, with seven technology brands making the top 25, including Verizon, AT&T, iPhone, Microsoft, Sprint, Samsung and Droid.
 
For the month of September, the following consumer brands made the top 25:
1) Walmart 2) Target 3) Verizon 4) eBay 5) Coca-Cola 6) Ford 7) AT&T 8) iPhone 9) Pepsi 10) iPod 11) McDonald’s 12) Honda 13) Bank of America 14) Toyota 15) Comcast 16) Sprint 17) Netflix 18) Sears 19) Microsoft 20) Tylenol 21) Samsung 22) Amazon.com 23) Dodge 24) Kohl’s 25) Droid

Just in time for the holiday season, Amazon’s Kindle was the biggest month-to-month mover on the index, catapulting 216 spots from #386 to #170.

I've been a long time fan of Kindle advertising.  I noticed way back when it first came out that Amazon had ads featuring women's hands.  You  may think this is a small thing, but women notice these details, especially since ads usually feature a man's hands holding the gadget. 

Amazon's TV spot also features a woman using Kindle. 

Smart tech companies are marketing technology to women.

Read  more about the Women at NBCU Brand Power Index.

 

Comments

[Jeff]

Holly,

Do you know what the demographics where of the women responding to this survey? And does this represent the brands that women have the most loyalty to or just the brands that feature most prominently in their lives. For instance, I know women who shop all the time a Walmart / Sam's Club, but would easily ditch the place if you doubled their household income. They don't love the brand or the shopping experience, they just love stretching their dollar a bit further. Contrast that to Costco, where it's not unusual to see multi-millionaires shopping there because they prefer it. I noticed a lot of brands that I suspect are like that on this list and just wanted to know if you had any thoughts on it.

Also, although I like the blocking and dialogue of that kindle ad, I really disliked the performance of the actress. To me, she made the lines of dialogue - which weren't smug in and of themselves - sound really darn smug. I think it was her facial expressions and inflections. What do you think?

[Holly Buchanan]

You bring up some great points Jeff.

I don't know what the demographics are.

And yes, I think there's a difference between a brand that meets your basic needs (Walmart) and a brand you truly feel good about (Costco).

The kindle ad - yes, I agree - she's pretty fake. who just tosses out a price when discussing something they bought? Not most women. But I do give them kudos for at least including a woman using a product. Hopefully from here we can graduate to making it a believable woman :)

[Chris]

My wife absolutely loves her Kindle. As for the ad...I love it. But I have to agree. She is pretty fake.